A chiseled man stands alone. His muscles bulge through a close-fitting white t-shirt that subtly defines his silhouette. The positioning of his arms, hands, legs, and even the flair his head is directed right at the camera, implies that there is more than to this advertisement than the two words stamped across his chest...Calvin Klein.
Advertising today is rattling strategic and precise. As societal norms evolve everyplace time, denote seems to be the driving force defining what is acceptable. By map articles by Tom Reichert, Douglas Rushkoff, and the duo of William L. James and Arthur J. Kover, it is clear as to what is socially acceptable today and how publicize has impacted culture. Todays advertising shapes our culture by defining what is deemed socially acceptable because instigative advertisements are more prevalent in todays culture, advertising companies use new strategic tactics such as psychological tar lounge arounding, and persuading audiences to enjoy the advertising system.
Provocative advertisements are more prevalent in todays culture because advertising agencies bring on strategically pushed social boundaries over time. The Calvin Klein advertisement previously described would not have been displayed in magazines twenty years ago, but as social boundaries have been pushed over time, this advertising trend has become popular in todays culture.
Reicherts The Erotic History of Advertising depicts advertising strategies and chronologically orders them to illustrate how social boundaries have been pushed over time. Today, advertising manufactures images that are not supposed to provide information about the product, but force a specific type of lifestyle. The idea that, Lifestyle merchandise appeals to those who aspire to be more than they are. (Reichert, 232) further shows that advertising is strategically focusing on peoples insecurities. The advertising, appeals to those who desire to look like the models. (Reichert, 232) and then pushed the boundaries further by selling a lifestyle.
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