Analysis of Wales tourism.

SWOT Analysis of Wales Strengths ·The scenery, intrinsic environment, heritage and distinctive welsh close continue to have robust appeal in the UK and oersea. Wales sewer gallop a stress free antidote to the pressures of unexampled life. It has three National Parks (Snowdonia, Pembrokeshire Coast and Brecon Beacons) and has areas of keen rude(a) beauty. ·Wales is accessible to all UK markets. ·Wales can offer a all-encompassing range of activity including walking, fishing, golf and mountaineering. ·Cardiff is a metropolis of internationalistic status and the National Sports Stadium is an envy of umpteen countries. · WTB continually provides financial assistance to promote tourism and to endow invigorated improved facilities for tourists. ·Wales has a wide range of natural and advise built visitor get outions. Weaknesses ·There is a lack of sentience of Wales in the afield markets due to an absence seizure of a strong national icon or images. ·Li mited resources getable for promoting a distinctive image of Wales in domestic and foreign market. ·Unpredictable stand even during the peak summer season, contestation from cheap overseas destinations offering guaranteed sun. ·Foot and Mouth extravasation has deferred many potential visitors to the countryside. Opportunities ·Wales can develop a free-enterprise(a) advantage in activity holiday provision, lifestyles are change state healthier and to a greater extent(prenominal) people are seeking new shipway of self-fulfilment.

·Wales is rise placed to develop its sports tourism market after happy hosting of the Rugby World Cup. ·There are bully signs that Wales get out attract a higher part of the UK touris! m market. ·The improvements in technology and faster Internet ADSL lines exit increase bookings over the Internet. Threats ·There has been an emergence of new overseas destination who offer cheap deals and therefore are more likely to attract visitors from lower socio-economic groups. ·Consumers are likely to generate more demanding, less(prenominal) loyal and more... If you want to get a bounteous essay, monastic order it on our website: OrderEssay.net

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