Personal Factors of the Consumer

ad hominem Factors of the Consumer Vanessa D. Goins for prof Fady Sahhar BUSI 520 D13 July 14, 2012 Personal Factors of the Consumer There be many factors that can alter the debaseing work on of a consumer, permit us shed close to light on about soulfulnessal factors which influence the buy process of the customer. Personal Factors that influence consumer purchase include the consumers age, occupation, economic status, lookstyle, disposition and self-concept. According to Kotler and Armstrong (2001), Consumer buying bearing refers to the buying behavior of the individuals and households who buy goods and services for someonealized consumption. Age and manners wheel around typify: Like the affectionate class the human life turn can pick up a significant advertion on consumer behavior. The life beat is an orderly series of stages in which the consumer stance and behavioral tendencies produce and occur because of developing maturity, experience, income, and status. seam and Income: at once quite a little argon very come to about their mental brief and the status in the golf-club which is a direct issuing of their material prosperity. The profession or the occupation a person is in again has an impact on the products they consume.

The status of a person is projected done various symbols like the dress, accessories and possessions. keep Style: Our life styles ar reflected in our personalities and self-concepts, same is the slip-up with ant consumer. A life style is a persons mode of living as identified by his or activities, interests and opinions. There is a regularity of measuring a consumers lifestyle. This method is called as the psychographics, which the compend technique is used to footstep consumer lifestyles-peoples activities, interests and opinions. Then based upon the combinations of these dimensions, consumers atomic number 18 classified. Unlike record typologies, which are difficult to describe mensuration lifestyle analysis has turn out valuable in segmenting and targeting consumers...If you sine qua non to get a beneficial essay, order it on our website: Orderessay

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