New Communications Technology

AbstractConvergence has allowed using aged(prenominal) media in tender ship canal and touched drug user interactivity . This critically analyses and discusses a website presenting the cocksure , negatives and social implications imputable to point of intersection and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertise in tralatitious mediaDetails of Kungfubear cat WebsiteFeatures of website and its positive aspectsShort approach shot of the websiteSocial Implications of the websiteConclusionKung Fu bear cat : Convergence and InteractivityConvergence means coming unitedly , merging or meeting . Advancement in technology has allowed bringing unneurotic divers(prenominal) media to a single political program thus providing much than functionality and track down to the consumers (Convergence , 2004Interactivity is the distributor point to which users toilette study choices within an surround (Web3D Part5 : glossary , 2006 . Interactivity has always existed to a degree in bingle hammer or some former(a) as yet with the network and advance in media users acquit to a greater extent choice and flexibility and they target besides modify mental ability to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using gray media in new ways and affected user interactivityTraditionally movies bring forth been advertised through billboards , pamphlets posters , advertizements on radio , television and in newss and also short dawdlers at cinemas prior to the start of some opposite movie . These publicise methods nurse been costly , as other than the intersection cost they also involve high post costs . These methods also provided brusk or no interactivity for the consumers . Popularity of the dough , and remarkably lesser production and broadcasting costs beat resulted in internet advertising becoming necessary for economical survival in the agonistic world of movie public exposure . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with profits advertising continuing with double human body growthKungfupanda .

com is an example of a website which has converged , brought unneurotic , images , text , audio and photo from the conventional mediums of movie advertisement to a single plan , the Internet , providing consumers with enhanced levels of functionality , serve and interactivityOn visiting the KungfuPanda website the user is presented with an preceding screen which states the write out designation of the movie in US and also has a physical contact to the worldwide movie release dates . If the user is kindle in viewing the webpage in some other language , there is a choice of 8 various languages . The user can simply select the country s droop and a new KungfuPanda windowpane opens in that language . With traditional medium the movie diffusion company would be required to produce advertising material separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to see a webpage in incompatible languagesIf the user is only arouse in viewing the garget for the movie they can tick on the link up , and , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and attached its customers flexibility...If you want to get a full essay, order it on our website: Orderessay

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