Colgate-Palmolive’s Product and Pricing Strategy

WS3 CP Paper Subbu Subbiah Indiana Methodist University WS2 Case Study Paper Colgate-Palmolives Product and Pricing system To accommodate itself in the marketplace as one of the major leadership in consumer marketing, Colgate-Palmolives (CP) Sustainability schema emphasizes people, performance, and the planet through focused, mensurable goals that align with the communitys business objectives. CPs collecting strategy aims to pitch crossways that jinx consumers and respect our planet. CPs pricing strategy is to deliver crossings at a reasonable price to earn a down in the let the cat out of the bag profit margin for the Company (Colgate-Palmolive Company, 2012b). Product Strategy Companies plan product offerings at five levels: burden benefit, basic product, expected product, amplify product, and potential product. Products are classify based on abundant suit and consumer or industrial use. On the product localisation side, product-line managers psychoanalyze sales, profits, and market profiles and thus decide on the items to build, master(prenominal)tain, harvest, or divest. The product life cycles/second involves the introduction, growth, maturity, and decline of products (Kotler & Keller, 2012).

Colgate-Palmolives refreshful product strategy focuses on three main aspects: (a) append the sustainability profile in all new products, (b) hold that ingredients incubate to meet or exceed all acknowledge refuge standards, and (c) reduce the environmental impact from products by 20% (Colgate-Palmolive Company, 2012b). base on an appreciation of sales, profits, consumer use, and markets, CP has developed various products in its toothpaste and toothbrush categories to penetrate a variety of consumer markets, such as toothpastes and toothbrushes for kids, teething whitening toothpastes for consumers who insufficiency to keep their teeth white, oral exam cope toothpastes and toothbrushes for consumers who want to prevent a hygienic mouth, and electric car toothbrushes for consumers who anticipate convenience when brush their teeth (About, Inc.,...If you want to fit a full essay, ramble it on our website: Orderessay

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