transmit More than serious a crossroad selling More Than Just A Product Advertisements for various products ar seen everywhere a person looks?on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement?the actual product, the display of the unintellectual woman as she drinks a glass of milk, or the estimable man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unbelievable depictions of men and women to society.
Today, advertisers use the operate of gender and sex to sell various products to consumers, resulting in Kafkaesque expectations of men and women to society. According to Vernon Fryburger, agent of the book The New percentage point of Advertising, ?The most important agate line for advertising is to ?make a sale? for a product or a service, and to do so it must distinctly establish a sonority with its audience, which means that it must consciously stay within comparatively narrow bounds of acceptab...
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