Virgin airline case study

EXECUTIVE SUMMARY

new began in the 1970s with a student magazine and smooth mail order record company. Virgins growth since then has non only been impressively fast, its also been based on underdeveloped good ideas through excellent management principles, rather than on acquisition.

Virgin looks opportunities where we can offer something better, fresher and more valuable, and seize them. excessively, Virgin often moves into beas where the customers have traditionally received a sad deal, where the competition is complacent. In addition, with their growing e-commerce activities, they look to deliver old products and service in new ways. Virgins are pro-active and quick to act, often go away bigger and more cumbersome organizations in virgins wake.

Virgin k todayn as third most recognized target in Britain, now becoming the first global brand name of the twenty-first century. Virgin involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines, publishing, acceptation wear and a lot. What tie all these businesses together are the values of their brand and the attitude of virgins employees. Virgin created over cc companies worldwide, employing over 25,000 people. Their total revenues around the world in 1999 exceeded US$5 billion.

Virgins companies are part of a family rather than a hierarchy.



They are empowered to run their own affairs, yet other(a) companies help one another, and solutions to problems come from all kinds of sources. In a sense, virgins are a community, with shared ideas, values, interests, and goals. The proof of their success is literal and tangible.

In this report, Virgin Group is being analyzed in tierce aspects: General Environment, Industry Analysis and Value Chain Analysis. Besides that, this report also discussing diversification strategy, its relation with its stakeholders and the overstretching of Virgin brand name in Virgin Group.

GENERAL ENVIRONMENT: VIRGINS GROUP

The general environment...

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