Public Relation Strategy Stage 2,3

Abstract

XXX-XXX, Inc. hopes to expand into the global market by introducing its Terra Block railcar to the country of Sri Lanka. Known as the hub of South Asia, this country was wholeness of the countries devastated during the recent tsunami. The Terra Block machine can be subservient in rebuilding the damaged community infrastructure in the villages that were hardest hit. Long-term, XXX-XXX hopes to take advantage of Sri Lankas regional value to distribute this harvest-time to other countries in Southeast and lower Southwest Asia.

Public dealing Strategy

To be effective, the public relations professional must project the business goals of his or her organization and be able to delineate PR goals to the attainment of business goals, ensuring the PR goals are real and measurable. The PR professional must have an evaluation schedule in place in order to measure the speciality of the program or range.

The object lenss of any public relations campaign are to support the business goals of the organization the campaign is associated with. Mitchell Friedman suggests on that point is a possibility that PR objectives can be considered generic and bland if these objectives are posed in general terms. Therefore, an organizations objectives must be specific.



He further states, an objective is a milestone measuring progress toward a goal, and goes on to say that, a milestone must be absolutely clear in its intent and easy to measure (Friedman, 2001, 5).

        In the case of objectives, compliments (or simply calling something an objective) will not make it so. An objective must 1) show a desired outcome, 2) directly specify one or several target audiences, 3) be measurable, both(prenominal) conceptually and practically, 4) refer to ends, not means and, 5) include a time frame in which the objectives are to be achieved (Anderson and Hadley, 1999, 12).

XXX-XXX,

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