Globalisation and the Media.

This weeks readings deal with several fundamental issues which all interrelate. These issues include the agglomerate media, the digitisation of modern mass media, neoliberalsim, and globalisation. The term mass media refers to print, air and tele chat systems. There is now a new phenomenon pickings place in todays actually technologically advanced nine; this is the digitisation of the modes of mass media which were mentioned previously. The theory which applies to this digitisation of the mass media is cognize as the intersection point theory. In more general hurt the convergence theory refers to the marriage of different technologies or industries. This convergence theory as it concerns the mass media encodes all types of information, whether voice, text, video, pictures and music into digital formats. According to Vincent Porter simply put digitisation is the concourse of the mass media with information technology. Porter stated that there were 2 growing moves which are facilitating this digitization of the media. Firstly, there is a trend towards transferring all types of information, voice, text, video, pictures and music into digital formats which can be manipulated by computers. Secondly, there is a development of high speed multi media communication networks over which digitised data can be transmitted, for example the internet. This digitisation of the media creates global media structures.

Digitisation of the mass media does not exist in closing off of neo-liberalism nor globalisation; they all intertwine in a very intricate manner. Neo-liberalism has led to an openness in foreign markets which makes access code to public sectors as healthy as the privatisation of these public sectors, as easy as signing a contract. Examples of this privatisation as well as digitisation of the media sector, world wide have been granted by Graham Murdock. Murdock gave the interesting example of the well cognize electronics Japanese company, Sony, performing a...

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