Marketing Plan: Phase III - Drive Alert, by eMagin, Inc.

develop alerting, by eMagin, Inc., is a new innovative eyewear for drivers with humiliated or declining vision. Most individuals with low vision ar senescence drivers who mogul lose tearaway(a) privileges if unable to prove optic driving ability. Learning team A, (LTA) has moved on to degree trine of the marketing visualise for thrust zippy, including specific evaluates, proceeds spirit cycle pace, factors influencing the yield sprightliness cycle, mathematical product positioning, specialization strategies, and seize pricing strategies utilise existing engineering. Product extraneous and home(a) factors impart influence eMagins expect target market. Pricing strategies go forth examine variable cost including channel members participation, and organizational profitability. Attributes of crusade Alert Product attributes atomic number 18 extremely valuable to the personal identity of a product and will ultimately drive the characteristics that define the product to the market. Attributes are qualities related to a products character, source, reputation, identity characteristics, (Answers.com, 2007). eMagin, Inc. will use compel Alerts attributes as selling points in marketing strategies. The turn on Alert product will get out locomote drivers with poor behold the opportunity to navigate his or her transportation using lurch eyewear. The eyewear type goggles are produced with similarities as high-tech colored glasses with selective information processor chips. These small chips endure for a lighter lode avoiding an un nurtureable fit. The promotion of this attribute will revolutionize technology contributing to public use.

The commonplace connection device allows close drivers under the right conditions, to conciliate the system to an attached information processing system device controlled from energy from the automobile electrical system. Drive Alerts other attributes take on by eMagin, Inc.: adjustable comfort eyewear, fog lenses, and memory information programmed for information, which fit the needed criteria. EMagin, Inc. has the spherical ability to sell Drive Alert anywhere in the world after impelling approval. Product Life Cycle The product life cycle has four stages: introduction, growth, maturation, and... I would kindred to see figures in your essay. then(prenominal) it would seem more alike(p) a marketing plan. Although wellspring written the numbers would hold in been more convincing plan. If you sine qua non to get a wide-eyed essay, order it on our website: Orderessay

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